I’m Jacob Rader, a researcher, strategist, and designer, exploring simple human ideas to tackle the world’s wicked problems.

Building intergenerational connection, food access, and the future of healthcare, in rural Texas.

Enabling Value-Based Care through patient empowerment.

Nursing Homes

Helping to protect and support those who care for our loved ones.
Coming Soon

A first-of-its-kind sprinkler system giving Burmese farmers a simpler way of watering their crops.

Evaluating a financial service operating at the intersection of digital upheaval, institutional mistrust, and betel nut sales.

A shared view of medical recovery that empowers patients, alleviates care providers, and improves health outcomes.

Helping the largest equipment rental company in the world understand their customers and transform their business.

Performance feedback at an actionable scale for one of America’s largest retailers.

Websites, apps, & books; additional works I’ve contributed to.